Archive

Lion or Gazelle

Lion or Gazelle

Current success in design comes from a greater ability to try to resist pressure from designers

Ladies that…

Ladies that…

We need all points of view, all opinions. Not to have many, but to find the valid ones among them, be them from men or women.

Mysteries

Mysteries

When I was asked “What do designers do?”. A voice within me automatically responded: "A designer solves problems within a set of constraints."

Revolution

Revolution

Design is not disconnected from the context in which there was created. There is always an interpretation, a way to explain the world.

Persuasion

Persuasion

I believe it is worth it to use the power of persuasive design with users who want to create new habits in their lives and transform themselves.

Guerrilla

Guerrilla

They may be called guerrilla tests, but when you prepare them you must be as careful and methodical as with any other type of test.

Waiting

Waiting

The wait is one of the key factors when remembering an experience positively or negatively.

Behavior

Behavior

Simplicity plays a fundamental role in the design of any behavior. As we simplify a task, the likelihood that this action will be performed is much greater.

Experts

Experts

having a lot of knowledge about a subject/industry only guarantees that you know the rules people play by in it.

Evangelize

Evangelize

We must seek to solve the real problems of our users and avoid superficiality. We need to write more, talk more, teach more.

Redesign

Redesign

Design is the search for the right object to produce and the right plan for how to produce it.

Lean

Lean

Ideas are living beings subject to the laws of survival described by Darwin in "The Origin of Species."

Assumptions

Assumptions

The acceptance of false assumptions makes us consider the wrong solutions in our designs.

Contagious

Contagious

We human beings, when we do not know how to behave, analyze what others have done and imitate them.

Emotion

Emotion

All products have a purpose, a function, but furthermore, they should be beautiful and have an emotional impact on their users.

Strategy 3

Strategy 3

Anticipating our users’ satisfaction in a digital service is not always a planned strategy.

Strategy 2

Strategy 2

What is your strategy? How true are you to it? How many users have you renounced because you are true to it? How many users have you acquired because you are true to it?

Strategy 1

Strategy 1

Could sacrificing visual design to obtain a competitive advantage over the major competitors be the strategy?

Culture

Culture

We think of design in a global way but how many decisions are ours and how many are based on the culture we belong to?

Manifesto

Manifesto

Design a better World. Defend what you stand for. Transform design into a relevant discipline.

Teachers

Teachers

Designers that light a path, learn from them is our duty and our responsability.

Timeless

Timeless

The secret to designs that last is simply Good Design. And Good Design’s beauty is in its consequences, not its causes.

Simplicity

Simplicity

Less is more, but to get there, do we have to sacrifice the road of simplicity?

Storytelling

Storytelling

Telling good stories is part of our work, but are you telling the best story for your product?

Placebo

Placebo

Fake buttons and strange behavior: how to transform False Affordance into something positive.

Morality 2

Morality 2

The curious influences in our designs that can affect our moral conduct. We can make the world better.

Morality 1

Morality 1

Morality in design is not something we often discuss, but the objective is to use design to make people happier.

Seniority

Seniority

What do we need to do to become Senior Designers? AKA, Practice, practice, practice and other stories.

Error

Error

The leading cause of the majority of errors in critical systems is us. Improving our interfaces can save lives.

Irrational

Irrational

Who controls how much we pay for what we buy? The Decoy Effect helps explain this and other questions in the crazy world of pricing.

Words

Words

Content is a fundamental part of interaction design. The Framing Effect helps explain some curious relations between these two.

Newborn Design

Newborn Design

Design matters much more than those in our profession think it does. Aspire to become better designers and change the world.

Choice

Choice

Do you know how we make our decisions? Let’s look at the curious process of decision-making in our brain.

AI? WTF

AI? WTF

Everyone talks about Information Architecture but explaining it is a lot more difficult than talking about it.

You are pretty

You are pretty

Welcome to my vision on the world of design. Be honest, be respectful, be pretty.