I’m Alfonso Morcuende from sunny Madrid and my passion is “Good Design”. I’m currently working as Design Director at Sngular, but in previous lives, I’ve led UX design at Spanish digital products, media companies and social networks, launched my own company:Realized and freelanced incessantly.
In all of my work, I’ve tried to build clear, usable, accessible designs always with passion, honesty and respect. I believe in promoting Good Design, so I teach at UX schools in Madrid, speak at UX conferences in Spain, write about design at alfonsomorcuende.com, interview Spanish UX talent at UXmad.es, and created Sazerac.es, a methodology to realize usable, clear and accessible Web projects.
Three years ago I fell in love with Design Systems, so much that I created thonet.realized.es for our studio. A true believer in sharing and learning from others, I help to organize Design at Scale Meetup group.
I’m also passionate about New Orleans. The honesty, respect, tradition and originality of the city’s music, culture, food and people, inspire me in my design philosophy and my life. Just call me a Passionate Defender of UX and a Guardian of the Groove.
Oh, and if you want to have a laugh at my expense, here is the anterior version of alfonsomorcuende.com